Category Archives: Content marketing

Balancing expertise with readability

It seems that more and more, we are all striving to be ‘experts in our field’, better than and more informed than the rest. But in our quest to be the best, are we in danger of being boring or even irrelevant? Sharing knowledge is a common element of a content writer’s brief. “Show my Read More

The power of targeting your content

If your business is one of the majority whose product offering can appeal to many, how do pitch your content to attract audiences from different target markets? If you were selling oranges for example, it might be helpful for the orange buyer to understand why they should choose your oranges rather than someone else’s. To Read More

The No1 staff training tool? Marketing content!

Think about it for a moment – it’s your marketing communications that tell your customers what to expect if they have dealings with your company. So, shouldn’t your staff be singing from the same hymn sheet? There’s a lot to be learned from the content writers you employ. They put themselves in the position of Read More