Category Archives: Uncategorized

Website pain – where does it hurt?

Hands up if you’re happy with your website! OK, so the majority of us will make excuses for our website (me included) and say it needs work, it’s on my list of things to do, or my clients’ work must come first. OK, so hold that thought for a second. What if you were to Read More

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Balancing expertise with readability

It seems that more and more, we are all striving to be ‘experts in our field’, better than and more informed than the rest. But in our quest to be the best, are we in danger of being boring or even irrelevant? Sharing knowledge is a common element of a content writer’s brief. “Show my Read More