It seems that more and more, we are all striving to be ‘experts in our field’, better than and more informed than the rest. But in our quest to be the best, are we in danger of being boring or even irrelevant? Sharing knowledge is a common element of a content writer’s brief. “Show my Read More
Tag Archives: copywriting
Think about it for a moment – it’s your marketing communications that tell your customers what to expect if they have dealings with your company. So, shouldn’t your staff be singing from the same hymn sheet? There’s a lot to be learned from the content writers you employ. They put themselves in the position of Read More
It’s a bit of a buzz expression I know, a bit like social media and the like. So do you really need to pay attention or will ‘content marketing’ go away in time? Here’s a quick heads up – we’re all making our buying decisions differently today to how we were just a year or Read More
A bit like Stumbleupon. I often come across useful info that’s worth noting – somewhere. And here is that somewhere.