Website pain – where does it hurt?

Hands up if you’re happy with your website!

OK, so the majority of us will make excuses for our website (me included) and say it needs work, it’s on my list of things to do, or my clients’ work must come first.

OK, so hold that thought for a second. What if you were to bring ‘website development’ to the top of your list for just an afternoon – what changes could you achieve?

I’ve critiqued a number of websites in my time, and the good news is, there are lots of small adjustments that can be made to help move the game on. Small adjustments can turn into bigger changes over time, and when you start to see the results, the momentum has a habit of gathering speed.

It’s worth noting here that a website is never really finished – it’s best to consider it as work in progress. Google likes lots of lovely fresh content, so think of it as is an ongoing work of art. It’s not your company brochure, far from it. Your website is like a journal, detailing everything that’s going on in your world and most importantly in your customers’ world.

So, start by asking the question: Where does it hurt the most? Is it the cover image, the words, the navigation? Is it the fact that your call to action is almost non-existent? Are there internal links to help keep people interested and on your site for longer? What is the bounce rate? Is it too high? …the list goes on.

An independent view

If you’d like an independent critique of your website, complete with strategy and plan to make thinks a whole lot better, I’d be happy to help.

From corporate ID, through to web design and build there are lots of ways improvements can be made. I’ll look at the content too – an area in which I take a keen interest – to make sure your site is saying the right things to the right people in the right place.

We’ll start with one key objective – to create a website you’ll be proud of and from thereon in, things will only get better!